DevRel discovery, as I like to call it, is the process you go through after completing your onboarding to learn about the company, products, & stakeholders you will be working alongside.
After your DevRel discovery process, you should be able to answer the following questions:
- What products does your company offer to developers?
- Is your company developer-first or developer-plus?
- What is the monetization strategy for developer products?
- What roles do developers play in the decision-making process currently?
- Does your company have defined personas, specifically around developers?
- What is the value proposition to developers?
- What is the product-market fit?
- Who are your competitors?
- How are you different from your competitors?
- Who understands DevRel?
- Who doesn’t understand DevRel?
- What are the goals & priorities of key stakeholders across the org?
- What gaps or challenges do you foresee facing with internal stakeholder buy-in?
- Which stakeholders will you work with on a regular basis?
- What does the marketing funnel look like?
- What does the sale process look like?
- What tools do sales and marketing use to track conversions?
- What other tools are procured and available for your use?
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