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Discovery before Delivery

Learn how to ask the right questions and capture the proper knowledge to find DevRel success.
Discovery before Delivery
Photo by Noble Mitchell / Unsplash

DevRel discovery, as I like to call it, is the process you go through after completing your onboarding to learn about the company, products, & stakeholders you will be working alongside.

After your DevRel discovery process, you should be able to answer the following questions:

  • What products does your company offer to developers?
  • Is your company developer-first or developer-plus?
  • What is the monetization strategy for developer products?
  • What roles do developers play in the decision-making process currently?
  • Does your company have defined personas, specifically around developers?
  • What is the value proposition to developers?
  • What is the product-market fit?
  • Who are your competitors?
  • How are you different from your competitors?
  • Who understands DevRel?
  • Who doesn’t understand DevRel?
  • What are the goals & priorities of key stakeholders across the org?
  • What gaps or challenges do you foresee facing with internal stakeholder buy-in?
  • Which stakeholders will you work with on a regular basis?
  • What does the marketing funnel look like?
  • What does the sale process look like?
  • What tools do sales and marketing use to track conversions?
  • What other tools are procured and available for your use?

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